Talitha Watkins is a Motion Picture Talent Agent at leading entertainment and sports agency Creative Artists Agency (CAA). Watkins is based in the Los Angeles office and represents many of the world’s leading directors and actors. In addition, Watkins helps build out the agency’s multicultural business and capabilities, and creates enterprise opportunities around diverse talent. Watkins also provides insights on multicultural audiences and markets to CAA’s motion picture, music, marketing, and television clients.
Watkins began her career at CAA after six years as Vice President of Multicultural Marketing at Universal Pictures, where she worked across all marketing divisions, including publicity, media, digital, creative, research, and partnerships, to maximize the studio’s outreach efforts to African-American audiences. While at Universal, she worked on numerous films, including the multicultural blockbusters FAST & FURIOUS 6, FURIOUS 7, and the record-breaking STRAIGHT OUTTA COMPTON. She was also instrumental in supporting the success of African-American films, such as the box-office hits THE BEST MAN HOLIDAY and RIDE ALONG.
Prior to Universal Pictures, Watkins was an Assistant General Manager with Telepictures Productions, Inc. and oversaw operations, sales, and marketing for five female-focused digital properties in the Warner Bros. portfolio, including Ellentv.com, Extratv.com, and TyraShow.com, as well as worked in a development capacity for Essence.com.
Watkins received her B.B.A. in Marketing from the Fox School of Business at Temple University.